Certified Digital Marketing Professional by Digital Marketing Institute (DMI)

Why DMI?
​​
​The World's Most Recognized Digital Marketing Course

Digital Training Excellence for over 12 years

You gain a globally recognized certification

12 months FREE membership included

Join a global network of over 75k members

Under the guidance of Global Industry Advisory Champions (GIAC) from companies such as Google, Facebook, HubSpot, Coca-Cola, Twitter, and IBM

Click ​​here for more info on GIAC

Course Overview

Delivered in convenient and bite-sized learning modules, this course provides the definitive overview of digital marketing.

Throughout the 10 modules, you’ll be armed with the know-how, experience and insights to be able to work and speak with authority in this fast-paced industry. Upon completion, you’ll be a highly skilled digital marketer.

What's Included?

30 Hours · Part-Time

Delivered 100% Online

Global Certification​

Expert led learning

130+ Topics

New bite-sized modules

5 Complementary Short Courses

Access to 100s of Resources

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What You Will Learn

Module 1: Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What's the difference between inbound and outbound marketing?

This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

✓ Principles of Digital Marketing 
✓ Digital Research 
✓ Developing Objectives 
✓ Cultural Research 
✓ ​Connecting with the Customer 

Module 2: Content Marketing

Module Info & Overview

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. 

This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

✓ Content Marketing Concepts and Strategy 
✓ Developing a Content Marketing Plan 
✓ Publishing and Distributing Content 
✓ Using Content Research to Find Opportunities 
✓ Creating and Curating Content 
✓ ​Metrics and Performance 

Module 3: Social Media Marketing

Module Info & Overview

​It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

✓ Key Social Platforms for Digital Marketing 
✓ Growing and Engaging an Audience 
✓ Developing Data-Driven Audience and Campaign Insights 
✓ Setting up a Social Media Experience for a Business 
✓ ​Creating and Optimizing Social Media Campaigns 

Module 4: Search Engine Optimization (SEO)

Module Info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

✓ SEO Fundamentals 
✓ Keywords and SEO Content Plan 
✓ Measuring SEO Performance 
✓ Aligning SEO and Business Objectives 
✓ ​Optimize Organic Search Ranking 

Module 5: Paid Search (PPC) using Google Ads

Module Info & Overview

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

✓ Fundamentals of Paid Search 
✓ Search Campaign Management 
✓ Paid Search Campaign Measurement 
✓ ​Paid Search Campaign Creation with Google Ads 

Module 6: Display and Video Advertising

Module Info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

✓ Fundamentals of Display and Video Advertising  
✓ Google Display Network and Video Ad Formats 
✓ Creating and Managing a YouTube Channel 
✓ Creating Display and Video Campaigns 
✓ Targeting Display and Video Campaigns 
✓ ​Measurement and Optimization  

Module 7: Email Marketing

Module Info & Overview

​Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

✓ ​Email Marketing Fundamentals 
✓ ​Email Design 
✓ ​Testing and Optimizing an Email Campaign 
✓ ​Tools and Strategy 
✓ ​Creating an Effective Email Campaign 
✓ ​​Marketing Automation 

Module 8: Website Optimization

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

Web Design and Website Optimization 
Design Principles and Website Copy 
Publishing a Basic Website 
User-Centered Design and Website Optimization 
Website Metrics and Developing Insight 

Module 9: Analytics with Google Analytics

Module Info & Overview

​Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

✓ ​​Web Analytics Fundamentals 
✓ ​​Creating and Configuring a Google Analytics Account 
✓ ​​Monitoring Campaigns with Google Analytics Reports 
✓ ​​Setting Goals with Google Analytics 
✓ ​​​Analyzing and Recording Google Analytics Data 

Module 10: Digital Marketing Strategy

Module Info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

✓ ​​Digital Strategy Fundamentals 
✓ ​​Setting Strategy Objectives and KPIs 
✓ ​​Digital Strategy Research 
✓ ​​Developing a Creative Strategy 
✓ ​​Executing a Digital Marketing Strategy 
✓ ​​​Communicating a Digital Marketing Strategy

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Certified Digital Marketing Professional (DMI PRO) by Digital Marketing Institute

4,000

(per pax, inclusive of SST)

Register Interest

HRDF Claimable under the SBL-Khas Scheme

1 Pearson Vue Examination Voucher INCLUDED (worth USD200)

1 Year Free Membership Access INCLUDED (worth USD295)

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Frequently Asked Questions:

How long is this digital marketing course?

​The digital marketing certification (DMI Pro) is approximately 30-hours of digital marketing course content. DMI Pro - Certified Digital Professional Course is delivered online. You can access your digital marketing course content wherever and whenever you want.

Where will my qualification be recognized?

​The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the DMI Pro, you will become a Certified Digital Marketing Professional

The DMI Pro has been credit rated.

Who should take this digital marketing course?

Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required; the aim of the DMI Pro (Certified Digital Marketing Professional) course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion, you will become a Certified Digital Marketing Professional.

How is the digital marketing certificate assessed?

​This Digital Marketing Certification is assessed by one 3-hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will I gain?

​By earning this certification, you will:

- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. 

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. 

- Understand the importance of digital channels and strategies and know how to use SEO online and offline, social media marketing, paid search, content, advertising and email to drive customer engagement.

What support will I get for my learning journey?

​Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material. 

- Resources to help you with your studies including self-directed practical exercises and recommended reading.

Is this digital marketing course technical?

​No, in the sense that it is not a programing course, and you will not have to learn any coding. The DMI Pro (Certified Digital Marketing Professional) Course focuses on the commercial aspect of online marketing.

The DMI Pro (Certified Digital Marketing Professional) is a practical course designed to help you improve your business's online lead generation and customer engagement.

Future-proof your career and business today with a globally recognized Digital Marketing Certification

Get in Touch

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For further inquiries, simply drop us an email at info@blankskriptconsultants.com and our team will assist you all the way through.

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